![gentle monster gentle monster](https://www.gentlemonster.com/data/item/15471873628/WOOGIE_02(P)_4.jpg)
The horizontal line that creates the temple on the side of the glasses directly relates to the line of a level. The shape and construction of sunglasses is the perfect platform for this idea.
![gentle monster gentle monster](https://pictures-nigeria.jijistatic.com/50660938_a11335ff-fb5b-4766-b0a1-6045597d4ad4_1080x1080.jpg)
Speaking on the collaborative project Preston explains, “We challenged ourselves to think of other ways the level could be applied across different product categories. This latest collection sees Heron Preston’s signature “Spirit Level” design feature - first introduced on the heel of women’s boots - translated on a selection of sunglasses fit for the summer. And if Gentle Monster can do this with just eight people on the visual design team, we hope it will become more commonplace in the eyewear market.Revered for its experimentation of fusing culture and art into products, the futuristic South Korean label creates from the imagination. Yun notes that all 400 styles each year have nose pads for extra grip on your face, whether you're Asian or not. (In fact, rotating interior art installations at the New York flagship are specifically created with Instagram in mind.) For this reason, they try to keep price points relatively low.
#Gentle monster Offline
"We sought opportunity in a very flat and stable market, where eyewear was not being explored or experimented with excitement and creativity," Yun explains, noting that they are explicitly targeting "millennials" for an offline shopping experience. Alongside the five mother-of-pearl-inspired styles for Opening Ceremony, Gentle Monster has another collaboration with a New York-based designer on offer: the Jacuzzi sunglasses from Hood by Air ($380), which resemble a cross between snorkel masks and ski goggles. The clear plastic framed Insight glasses ($190) are currently sold out online - possibly because they were featured in minimalist lifestyle magazine Kinfolk. You may recognize the teardrop-cat eye Chola sunglasses ($645), designed as part of a collaboration by Chris Habana, because Rihanna's worn them in the past.
![gentle monster gentle monster](https://cdn-images.farfetch-contents.com/13/40/83/88/13408388_33522462_480.jpg)
The black-shaded lenses are made by German manufacturer Zeiss, which also makes lenses for camera companies and NASA.Īt the SoHo flagship, the most popular frames sold are the wire frames, like the geometric but delicate Love Punch sunglasses ($290), which stay true to Gentle Monster's "experimental" mantra while remaining light on your face. Cellulose acetate frames are easily adjustable for different facial structures because they bend to shape without heat - and without breaking in the process. The brand, which employs eight in-house eyewear designers, releases 350 to 400 - 30 to 40 styles with 5 to 10 color options - new unisex models made of cellulose acetate, titanium steel or stainless steel frames each year. "You can find it all on Instagram," he says. According to Yun, non-Korean celebrities like Suki Waterhouse, Hailey Baldwin, Miranda Kerr and Jessica Alba have been spotted wearing the brand, and Korean American interior designer-slash-blogger Aimee Song of Song of Style is also a fan. It soared to success and brand name recognition across Asia in the most reliable way possible: when A-list South Korean actress Gianna Jun wore a pair on the popular K-drama, "My Love from the Star." "She liked what was on her stylist and she asked if she could borrow a pair," says VP of Communications Taye Yun. "That drama went global about three or four years ago, and since then, it's been crazy for us." The Washington Post estimates the K-beauty industry rakes around $10 billion in sales from the United States annually, so it's about time that the K-fashion industry becomes a formidable force in the market, too. Gentle Monster, still considered new to the market, was founded five years ago by former English teacher Hankook Kim. Great Outfits in Fashion History: George Harrison and Patti Boyd's Winter Wedding Looks